How To: Marketing Your Bookie Business

If you have dreams of a successful bookie business, you need to know about marketing your bookie business. One of those is marketing the business. Attempting a Field of Dreams-like strategy of building it and they will come doesn’t work in the world of sports betting.

Bettors are the lifeline that will keep a sportsbook alive and well. More bettors can lead to more profits. So, how do you find more players? Here’s a look at how to market your bookie business to achieve greater success.

Find the Right Pay Per Head

The sports betting market is exploding especially in the U.S. where the repeal of the PASPA (Professional and Amateur Sports Protection Act) has led to the legalization of sports gambling in nearly half of the states.

What bookies can do to take advantage of this explosion is to find the right pay per head company to work with. The right PPH will set you up with everything you need to begin marketing your bookie business. 

Your pay per head provider will give you a website where your players will go to check the betting board and, ultimately, place bets. This is huge as it will be the website where your bettors will interact with your sportsbook.


Your Blog – Marketing Your Bookie Business

On your website, you are going to include a blog. The blog will be about all things betting and you will produce content continuously. You can also have guest bloggers write content for your blog.

The content on your website will show prospective bettors that you are a reputable player in the industry. The posts on your blog can also be optimized as a means of driving prospective bettors to your website. In the end, they could become paying customers.

Did you know that betting golf is the newest betting trend?

Free Newsletter – Easy Tool When Marketing Your Bookie Business

Along with your blog, you can offer a free newsletter full of information about sports, sports betting, and more. Offering it for free allows you to capture emails, which are leads to prospective customers.

By building a list of email subscribers, you can then promote your services to them and eventually turn them into paying bettors at your sportsbook.

Social Media & Marketing Your Bookie Business

In today’s high-tech world, social media is an absolute must. More and more of your potential customers visit at least one social media site and spend a good amount of time on it. 

You have to have a presence on social media sites such as Twitter, Instagram, and Facebook. Updating your social media sites on a daily basis is important too. Oftentimes, a prospective customer may simply search for sportsbooks.

Your social media posts will be part of those searches and prove that you are an active bookie business. This is a must when marketing your bookie business. Proving you have state-of-the-art bookie software running your business will go a long way.

It’s also possible to draw in more customers by posting your blog entries on social media. You can also try and get customers to sign up for your free newsletter via social media. Using social media properly can help you gain numerous bettors which will lead to greater profits.

Ask for Referrals

One of the simplest things a bookie can do is to ask a customer for a referral. Everyone that opens a sportsbook account has friends and family members. At least one of those friends or family members is at the very least a casual bettor. Bookies can use some kind of incentive – maybe a free play or two – to get referrals from existing customers.

Too many bookies wait for customers to give a referral. Be proactive and consistently ask customers for referrals. Again, the best way to do so is through some sort of incentive program.

Be Great

It may sound silly, but if you are good at what you do you are going to bring in more players. Word of mouth is maybe the single best way when organically marketing your bookie business.

It’s like a restaurant. If the food and drinks are good, people keep coming back and they tell others.

It’s the same for your sportsbook. Find the right PPH to give you the best betting board. Bettors will have tons of choices. You’ll have state-of-the-art technology. You’ll be backed by outstanding customer service, which is important in a crowded industry. 

When you offer a superior product and outstanding service, customers keep coming back and they bring new ones with them. Be great at what you do, write daily content for your blog, build a potential customer list via your newsletter, ask for referrals, and build a profitable bookie business.